Browsing All Posts published on »Ιουνίου, 2006«

Content vs Technology…

26 Ιουνίου, 2006

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https://www.openbc.com/hp/Apostolos_Tsorakis/   Since 20 years ago when I was studying computer information systems, I had an understanding of technology as a context to deliver results efficiently and effectively shortening the workflows of the traditional manufacturing and analogue environment. Many things happened since, the Internet, the servicization of operations, the automation of workflows, the mobility in the […]

Centralcasting, servicization of operations management and globalization…

21 Ιουνίου, 2006

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https://www.openbc.com/hp/Apostolos_Tsorakis/   A theory perspective  Author: Apostolos Tsorakis Operations management focuses on carefully managing the processes to produce and distribute products and services. Slack et al, (2001), clarifies that the operation function of the organization is the arrangement of those resources which are devoted to the production and delivery of its products and services however, not […]

Metadata: the mental mapping tool for a new Television audience

17 Ιουνίου, 2006

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https://www.openbc.com/hp/Apostolos_Tsorakis/   Author: Apostolos Tsorakis So what is happening with television and its digital integration… so many things that the end user, customer, viewer, consumer don’t have a clue about. But why should he have a clue. The coach potato viewer, mobile phone owner and pc user is the same person? And if so what the […]

Dedicated to those who were given birth before 1980!!!

14 Ιουνίου, 2006

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https://www.openbc.com/hp/Apostolos_Tsorakis/   The truth is that I do not know how we managed to survive all these years. We are the pending generation, we lived our childhood waiting for: two hours after eating to swim, two hours midday sleep to get rest, and during Sundays we should wait foodless until we were given the Eucharist. Even when […]

Is television news reality a bitch… or it is just screwing everybody…?

13 Ιουνίου, 2006

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https://www.openbc.com/hp/Apostolos_Tsorakis/   What I will try to describe in the following paragraphs is a consideration of the television journalism and news casting, which describe the nowadays TV regime. And I am starting from this word ‘regime’. As wikipedia explains: A regime (occasionally spelled «régime», particularly in older texts) denotes any system of social control, or more […]

Corporate values and vision

12 Ιουνίου, 2006

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https://www.openbc.com/hp/Apostolos_Tsorakis/   It has been concluded that people within an organization share common values however, most of the time this is done unconsciously. Core values can be the strong belief in “cooperation and trust within the organization”, the desire for “hard work and continuous self-improvement”, the “focus on innovation” or the “results orientation”. Each company can […]

The future of marketing for a company’s international strategy

9 Ιουνίου, 2006

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https://www.openbc.com/hp/Apostolos_Tsorakis/  Author: Apostolos Tsorakis  Marketing is the function which stimulates the demand for the company’s products. A social definition of marketing system describe it as a societal process by which persons and groups acquire what they seek through creating, offering, and exchanging products and services of value freely with others. Peter Drucker, a leading management […]