Browsing All Posts published on »Σεπτεμβρίου, 2006«

Evaluation of the merits and drawbacks of the use of the internal rate of return as an investment criterion…

Σεπτεμβρίου 30, 2006

1   Technically, IRR is a discount rate: the rate at which the present value of an investment is equal to the present value of the returns on this investment. The aim with IRR is to answer the question: ‘What level of interest will this project be able to withstand?’ Once we know this, the […]

The Marketing Function and the Programming Service Role in Television…

Σεπτεμβρίου 20, 2006

0  There are two kinds of customers with which the marketing function in a TV station has to be concerned: the media audiences (B2C) and the advertisers (B2B). The main variables that define a TV station’s performance and therefore its profitability are TV Ratings and Share. The TV Rating point is defined as the number […]

Technology & Marketing in Home Entertainment…

Σεπτεμβρίου 16, 2006

0    The advancement from analogue to digital changes the face of home entertainment. New devices, new services, as well as broadband and WIMAX ways to access content give a boost to the home entertainment market. As Internet penetration levelled off in most markets, broadband development has come at the expense of narrowband. Personal video recorders […]

TV Broadcasting Revenue Models…

Σεπτεμβρίου 13, 2006

0   Television has undergone three distinct periods of development since it replaced radio as the major entertainment media of the household in the 1950’s: The first period was characterized by viewer passiveness inasmuch as the market was dominated by few players, as in the case of the USA and Australia, or was generally dominated by […]

Digitilization of the broadcasting value chain and the consumer/viewer…

Σεπτεμβρίου 11, 2006

0   Fast and cheap broadband connections operated by easy to use low cost devices, modular content, and shared computing resources that provide mobility are having a deep impact on the global economy and its social structure. Customers becoming end users, increasingly take cues from one another rather than from institutional sources like corporations, media outlets, […]

Porter’s literature… review

Σεπτεμβρίου 7, 2006

3 Porter’s Basic Concepts The concept of “industry”, as it has been recorded in all of Porters writings, is the field where different factors, forces and dimensions influence and shape competition. Porter strongly believes and supports that the structures of industry and the forces of competition drive the wins or losses of the firm. Defining […]

Lagging in technology creates opportunities…

Σεπτεμβρίου 6, 2006

0    We have heard a lot about next generation TV, and next generation TV viewer which, fingers crossed, will become online consumer of the programmes that he misses over his seven days routine, creating a market for movies on demand, real-time movies on demand etc. Interactive services under this perspective are going to be […]