Browsing All Posts published on »Σεπτεμβρίου 20th, 2006«

The Marketing Function and the Programming Service Role in Television…

Σεπτεμβρίου 20, 2006

0

https://www.openbc.com/hp/Apostolos_Tsorakis/  There are two kinds of customers with which the marketing function in a TV station has to be concerned: the media audiences (B2C) and the advertisers (B2B). The main variables that define a TV station’s performance and therefore its profitability are TV Ratings and Share. The TV Rating point is defined as the number […]