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The Marketing Function and the Programming Service Role in Television…

20 Σεπτεμβρίου, 2006

0  There are two kinds of customers with which the marketing function in a TV station has to be concerned: the media audiences (B2C) and the advertisers (B2B). The main variables that define a TV station’s performance and therefore its profitability are TV Ratings and Share. The TV Rating point is defined as the number […]