Lagging in technology creates opportunities…

Posted on 6 Σεπτεμβρίου , 2006



We have heard a lot about next generation TV, and next generation TV viewer which, fingers crossed, will become online consumer of the programmes that he misses over his seven days routine, creating a market for movies on demand, real-time movies on demand etc. Interactive services under this perspective are going to be very much part of this vision too and according to the more optimists they will make a real difference because they will take advantage of the real-time capability and the always on connection.

Nice visions for nice technological advanced nations with up to date technological infrastructure. What is happening though to a country like Greece with low technological advancement in both telecommunications and broadcasting industries?

Even though Greece is lagging behind Europe in telecommunications technologies, that drive the business development in media and telecommunications industries globally, it is inevitable that the era of convergence among the industries and respectively the businesses will eventually affect the small Greek market. Analysts suggest that globalization affects primarily the small nations that fulfil their gaps by shifting faster to the most contemporary technologies lowering the CAPEX of initial investments.

The broadcasting industry in Greece contrary to the technological gaps, the size of the market and all kind of negative research predictions for the viability of the firms is flourishing. Since the liberalization of the broadcasting sector in Greece in 1989, ten TV channels with nationwide license and hundreds of local station transmit programs covering 100% of TV viewing.

Telecommunication investments in Greece though, as all international bodies has given evidence against, will continue to be slow even though, the 2004 Olympic Games have helped the state owned telecom organisation to upgrade its services and telecoms infrastructure.In such an environment of fierce competition and technological turbulence, the advertisement expenditure, from which private owned TV stations survive of, seems to be insufficient to fulfil the expectations of the broadcasting organisations stakeholders, which apart the presumable media power they enjoy, they seek to improve their investments.   In the rest of the West Civilized world that Greece belongs, the facts are totally opposite and technology, in the broadcasting as well as in the telecommunications industries, gallopades converging and dragging the requisite business models generating new markets and new trends.  Media Asset and Digital Asset management systems emerge by the migration from analogue to digital production and broadcasting. Telecom Broadband and Wireless Broadband technologies connect businesses with customers and customers among them. In such environments innovation and opportunities flourish. 

Posted in: Politicsonline